Content producer, entrepreneur, and storyteller, he settled in Mallorca in 2014, and for years he traveled the world producing advertisements for large commercial firms. He founded “Jewish Majorca” with his partner Carla Sainz Rozas Ciscar, an initiative that offers historical tours of the old town of Palma and organizes constant social events to promote Jewish activities on the island. The reality of Covid-19 prompted them to design virtual tours with VR / 360 and Zoom technology, which offer a comprehensive virtual vision of the local Jewish quarter. In addition, he produces and supervises the editing of video content and designs content strategies for social networks of different clients. Rotstein is also active in Limud Mallorca, a cultural association that he founded together with Carla in 2018